Dual Electronics Overhauls Web Site

Wednesday, April 29, 2009 -- Dual Electronics announced the debut of its new website, featuring a new design that reflects the way users prefer to access information about the company’s 12-volt, marine, and home audio products, Dual stated.

Upon visiting the new site at www.dualav.com, users are greeted by the company’s “Innovation & Digital Convergence” message, followed by links to Hot Products, Product Registration, Catalog Download and a link to Dual’s presence on Facebook.

Along with a new appearance, the site features the debut of a Dealer Support section that serves as a central location for dealers to access images, detailed product information, catalogs and other valuable tools designed to help them market and merchandise Dual’s electronics.

Additional features of the new Dual web site include a section where consumers can upload photos of their Dual mobile installations, and online registration when consumers can register their Dual product(s).

“The purpose of a web site has evolved exponentially over the past few years,” commented Barry Brandt, Marketing Services and Communications Manager, Namsung America, Inc., d.b.a. Dual Electronics Corp. “This was our mindset when re-designing the Dual site, since it now offers a multitude of new and advanced features that benefit users and dealers alike.”

In addition to the enhanced dealer section, Dual added a new feature that allows dealers and end-users to create a spec sheet on demand.

“Whether it’s a dealer who needs to update a sales booklet or a consumer who simply wants to highlight the key features of a product before visiting a retailer, this new feature will make it easier to get the information they need in an easy-to-access format,” said Brandt. “It’s typical of our commitment to providing the best customer service in the business.”