DUAL

Purpose

Dual Electronics has built a strong reputation and following among consumers, and has established a quality
distribution network that actively promotes, educates and advertises our products. Dual Electronics has determined
that advertising its products below price levels established by Dual Electronics undermines its reputation, image, and
the value of Dual Electronics’ products and standards. Therefore, Dual Electronics has unilaterally established a
Minimum Advertised Price (“MAP”) Policy. Our success is tied to that of our authorized dealers. Accordingly, this
Policy is designed to protect the interests of our authorized dealers, distributors, distributor dealers and retailers
(collectively, “Resellers”) who have invested time and resources to provide the consumer support expected from Dual
Electronics customers, as well as discouraging price-based advertising that would be detrimental to our Resellers’
service and support efforts. The Policy applies to the Dual brand for U.S. Resellers only.

Advertised Price

The MAP for the designated products (“the Products”) shall be the prices set forth in the Dual Electronics’ most recent product/price sheets for those products. Products may not be advertised for less than the MAP. If a product or MAP is not listed, the Reseller is free to advertise the product at any price.

Advertisements

The MAP policy applies to all advertisements of the Products in any and all media. Advertisements include, but are not limited to: (i) flyers; (ii) posters; (iii) coupons; (iv) catalogs; (v) magazines; (vi) blogs; (vii) internet websites, website pages, and website banners; (viii) social media; (ix) e-mails; (x) newspapers; (xi) billboards; (xii) brochures; (xiii) television; (xiv) radio ads; (xv) direct mailers; (xvi) ad inserts; (xvii) mail-order catalogs; (xviii) public signage; and (xix) any other electronic, print or other marketing and promotional materials relating to the Products.

Selling Price

The Policy applies only to advertised prices, not selling prices. Resellers are free to sell the Products at any prices they choose. MAP does not establish maximum advertised price, and Resellers may advertise the Products at any price in excess of the MAP established for such Product.

Violation Examples

• (a) Discounts/rebates/bundled promotions: The inclusion of free or discounted products, rebates, or bundles promotions, with the Product covered by the MAP Policy or advertising in any medium than that directly or impliedly suggests a price lower than MAP, would violate the Policy if it has the effect of discounting the advertised price of the covered Product below the MAP.
• (b) “Click for Price”: “Click for price” button on a website that displays a price lower than MAP is a MAP Policy violation.
• (c) Online Checkout: Resellers may not make any statements or otherwise imply on a website or in other promotional materials that a lower price may be found at the online checkout.

MAP Policy Exceptions

• (a) The MAP Policy does not apply once a Product is placed in a customer’s “virtual shopping cart” on an internet website once the pricing is associated with the customer’s intent to purchase; the price is deemed the “selling price” and will fall outside the MAP Policy.
• (b) The MAP Policy is not applicable to any in-store advertising, or direct promotions to pre-existing customers. Free shipping and/or handling or free financing promotions do not violate the MAP Policy.
• (c) Advertisements indicating that “they have the lowest prices,” that they “will meet or beat any competitor’s price,” that prices are “too low to show,” that consumers should “call for a price,” or “email for a price,” or phrases of similar import, are permitted, so long as the price advertised or listed for the Products is above the MAP.

Violations

Dual Electronics reserves the right to further escalate penalties, including permanent account suspension or termination of the dealer agreement, for continued non-compliance.